Mary Moreno: English 105 e-Portfolio
Images, Media, and Privacy


Mary Abigail Moreno
English 105.08
Professor Gill-Mayberry
5 March 2015
“The best writing is re-writing”: 6th Draft, 3 Tutorials, 1 Teacher Conference
Topic G: Goodman challenges readers to scrutinize the world, looking to see how large women are or are not represented. Part of the persuasiveness of her argument for many readers, especially for readers who are not large women, likely comes from the volume of evidence she offers. Take the Goodman challenge: choose three familiar magazines or television shows, and survey them as systematically as possible. (For magazines, for example, you will want to distinguish between photographs in advertisements and those in articles.) Write an essay arguing for a particular position with regard to the representation of large women in the media.
(Provocative Title) Do I look like her? Should I look like her? Do I look better or worse?
(Hook) While women in society continue to chase the slender, stereotypical image of women portrayed by the media, W. Charisse
Goodman, author of book entitled The Invisible Woman: Confronting Weight Prejudice in America, asserted, “The women of the media are
not only overwhelmingly small but also smiling, self-satisfied, exciting, dynamic, romantically involved, and generally having a splendid
time. This is sheer marketing fantasy – and yet, as a society, we buy it, we eat it up, we swallow it whole and ask for more” (606). (Bridge)
Goodman’s message is the highlighted impact of media in women’s perspectives on the ideal body leading to the necessitation of positive
large women media representations. (Divided Stasis) (Opponent’s Claim informed by 3 Scholarly Sources) Although opponents of
optimistic large women media portrayals claim these depictions as neither necessary nor beneficial, (Rhetor’s Main Claim informed by 9
Scholarly Sources) positive representations of large women in the media, such as in Dove’s Real Beauty Campaign, are imperative because
they will (Reason/Support 1) improve women’s health by addressing the problem with eating disorders, (Reason/Support 2) eliminate the
negative stereotype of large women in the media, and (Reason/Support 3) invoke self-confidence, satisfaction, and a sense of belonging to
women in society.
(Narration) In September 2004, Dove, an American company that produces beauty products, launched its Real Beauty Campaign
featuring women whose appearances are outside the stereotypical norms of an ideal body shape. This campaign created a global debate
because it opposes one constant feature in the media, which is the underrepresentation of large women such as in shows like NBC’s The
Biggest Loser, TLC’s What Not to Wear, and CBS’s Mike and Molly, whose depictions solidify the slender, stereotypical image of women in
society. As Nicole Cloud and Julie-Ann Scott, assistant professor in the University of Carolina Wilmington, stated in their article
"Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty,” “though women are influenced every day by glamour
images proliferated by the beauty culture market, they continue to invest in these ideal images, knowing full well that the ‘look’ that they
purchase is manufactured” (1). Critics of positive media portrayals of large women, such as Dove's Real Beauty Campaign, believe such
representations suggest invasion of privacy, low self-esteem, and unhealthy lifestyle. What critics do not understand is implementation of
more campaigns, similar to Dove’s Real Beauty Campaign, would eradicate the stereotype of large women in society and yield a healthier
lifestyle.
(Confirmation) The positive portrayals of large women in the media should be increased in order to eliminate the notion of the public
on them as impotent, inferior, and unhealthy. As Rob Walker, an American author and freelance journalist, states, “as the entertainment side
of the media fragments, marketing becomes the one form of communication that permeates everywhere – and is just as effective whether
you’ve actually seen the campaign or you simply have an opinion about it based on what you’ve heard” (615). Walker’s message highlights
the power of the media in persuading people towards a particular view. Just as Goodman asserted in her article, media creates an impact on
the perspective of society; therefore, the positive representation of large women in the media is imperative in eliminating the stereotypical
image on women’s ideal body shape.
(Concession/Refutation) It is, indeed, true that some perceive the positive representations of large women in the media, such as in
Dove’s Real Beauty Campaign, as neither necessary nor beneficial. (Scholarly Source 1) In the article "Is Self-Identity Image Advertising
Ethical?" John Douglas Bishop states, “We can conclude that even though the corporate users of image ads control the formation of symbols
in the minds of the viewer of the ads, this does not threaten the autonomy of the individual” (384). Bishop claims media is not responsible
for creating the stereotypical image of large women in society because it is the public’s choice for considering the image portrayed in the
media as the “ideal” woman body. (Scholarly Source 2) In addition, Meghan Daum, a novelist and essayist, asserted, “In looking at these
ads, what’s shocking about them has more to do with a curious invasion of privacy … Seeing these women blown up to dozens of times their
actual size above the thoroughfares of American cities is … like seeing an enormous picture of one’s own bedroom on display to anyone
who drives by” (619). Daum’s statement demonstrates privacy invasion as an implication of large woman portrayals in the media, such as
in Dove’s Real Beauty Campaign. (Scholarly Source 3) Furthermore, Margaret Sullivan and Katherine Sender, writers of the article
"Epidemics of Will, Failures of Self-esteem: Responding to Fat Bodies in the Biggest Loser and What Not to Wear", state “Audiences read
the crisis of the obese body in The Biggest Loser and What Not to Wear within two primary frames: in The Biggest Loser being fat is both
proof of and produces laziness, a lack of willpower; in What Not to Wear the badly dressed fat body is both the cause and the effect of a
failure of self-esteem.”(580). Sullivan and Sender argue the negative response of the public on large women portrayals in the media.
(Refutation: Rhetor’s Main claim + Support 1) But, positive representations of large women in the media are imperative because it will
improve women’s health. (Toulmin Warrant) The society’s perspective of a woman with slender body shape as ideal increases the rate of
eating disorders therefore, detrimentally affects women’s health. (Scholarly Source 1) In the article "Exploring Adolescent Views of Body
Image: The Influence of Media," Spurr, Berry, and Walker conducted a research regarding the impact of media on individuals in their
adolescent years, where one of the respondents stated, “Every time that I personally, like, watch T.V. or look at magazines or whatever, it
makes me feel very bad about myself. So there have been lots of times when I’d, like, stop eating, not completely, but a lot less and I’d just
try a bunch of different diets and work out lots” (26-27). Spurr, Berry, and Walker’s research provides evidence on how media has
influenced individuals’ eating habits. (Scholarly Source 2) Furthermore, Anne E. Becker, assistant professor of medical anthropology and of
psychiatry in the Department of Social Medicine at Harvard Medical School, states, “Study respondents indicated their explicit modeling of
the perceived positive attributes of characters presented in television dramas, but also the beginnings of weight and body shape
preoccupation, purging behavior to control weight, and body disparagement” (592-593). Becker argues media portrayals of slender women
characters detrimentally affect the health of women in society. (Scholarly Source 3) This claim was confirmed and strengthened by Ellen
Goodman, an award-winning columnist, by stating, “Within 38 months, the number of teenagers at risk for eating disorders more than
doubled to 29 percent. The number of high school girls who vomited for weight control went up five times to 15 percent. Worse yet, 74
percent of the Fiji teens in the study said they felt “too big or fat” at least some of the time and 62 percent said they had dieted in the past
month” (589). Goodman provides the statistical facts demonstrating the effect of media on Fijian girls’ health. (Conclusion) Based on these
evidences, media is evidently influential on women’s eating habits and representations of large women in the media in a positive viewpoint
would address problems with eating disorder and improve women’s health.
(Refutation: Support 2) The utilization of media, similar to Dove’s Real beauty Campaign, would eliminate the negative stereotype
of large women in society. (Toulmin Warrant) Not utilizing positive large women media portrayals would contribute to the slender,
stereotypical image of women. (Scholarly Source 1) Anne E. Becker states, “Specifically, a narrative data reveal here that traditional
sources of information about self-presentation and public comportment have been supplanted by captivating and convincing role models
depicted in televised programming and commercials” (594). Becker claims the negative impact of media, such as television, which
contributes to the stereotypical image of women. (Scholarly Source 2) Furthermore, in the article “One Picture Is Worth a Thousand Diets,”
W. Charisse Goodman states, “This is typical. If the heavy woman has any consistent role in commercial American films, it is as the
peripheral, asexual mother or “buddy”, and rarely, if ever, the central romantic character. Message to all large women: You’re not sexy. The
only beautiful woman is a thin woman” (607). W.C. Goodman describes the conventional image of large women in the media and explains
how it creates the public’s perception of having the slender body shape as crucial for women. (Scholarly Source 3) Moreover, in the article
“The Culture of Thin Bites Fiji”, Ellen Goodman states, “In just 38 months, and with only one channel, a television-free culture that defined
a fat person as robust has become a television culture that sees robust as, well, repulsive” (589). E. Goodman explains how Fijian girls, who
considered large women as the norm, changed their perspectives of the ideal body shape after being exposed to the media. (Conclusion)
Based on these evidences, it is clear that the representation of slender women as ideal should be eliminated in order to destroy the negative
stereotype of large women in society.
(Refutation: Support 3) Media advertisements that positively portray large women invoke self-confidence, satisfaction, and a sense
of belonging to women in society. (Toulmin Warrant) The prejudice of the public, implied by the focus of media on slender female
characters, should be eradicated to establish public acceptance for large women. (Scholarly Source 1) Jane Stern, an American author
emphasizing in cuisine and culture, explains in her article “Big”, how Judith Moore, a large woman, experienced maltreatment due to her
body. “One man bluntly told her she was too fat to go to bed with. In college a man who Moore thought was sensitive and kind conned her
into performing oral sex on him while his friends watched and laughed. A day at the pool turned ugly when a mean boy loudly said, “Old
Fatso is going to break the diving board.”(604). Moore’s experiences demonstrate the diminutive public acceptance of large women, which
commonly result in low self-esteem. (Scholarly Source 2) In addition, in the article “NeyTweens: The Internet and Body Image Concerns
in Preteenage Girls”, Marika Tiggemann and Amy Slater claim, “Nearly all girls (97.5%) had access to the Internet in their home. Time
spent on-line was significantly related to internalization of the thin ideal (as was time reading magazines and watching television), body
surveillance, reduced body esteem, and increased dieting” (606). Tiggemann and Slater argue the impact of media in creating dissatisfaction,
related to body shape, on the majority of the female population in a particular school. (Scholarly Source 3) Moreover, in the article “The
Culture of Thin Bites Fiji,” Ellen Goodman asserts, “In short, the sum of Western culture, the big success story of our entertainment industry,
is our ability to export insecurity: We can make any woman anywhere feel perfectly rotten about her shape” (590). Goodman confirms the
detrimental effect of media on women’s perspectives on their bodies by making them feel inferior to others. (Conclusion) Based on these
evidences, positive representations of large women in the media are obviously necessary to uplift larger women in society.
(Summation) As a whole, positive representations of large women in the media, such as in Dove’s Real Beauty Campaign, benefit the
society in various ways. First, optimistic large women media portrayals improve women’s eating habits. Second, optimistic large women
media portrayals destroy a negative stereotype. Third, optimistic large women media portrayals contribute to the identity development of
women by invoking self-confidence, satisfaction, and public acceptance. These advantages would enhance the welfare and quality of life of
women in society.
Works Cited
Becker, Anne E. "Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity During Rapid
Social Change.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston:
Bedford/St. Martin's, 2007. 592-600. Print.
Goodman, Ellen. "The Culture of Thin Bites Fiji." Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz,
and Keith Walters. Boston: Bedford/St. Martin's, 2007. 589-591. Print.
Goodman, W. Charisse. "One Picture is Worth a Thousand Diets.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J.
Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 605-611. Print.
Stern, Jane. "Big.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston:
Bedford/St. Martin's, 2007. 601-604. Print.
Walker, Rob. “Social Lubricant: How a Marketing Campaign Became the Catalyst for a Societal Debate.” Everything's an Argument: With
Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 614-617. Print.
Grabe, Shelly, L. Monique Ward, and Janet Shibley Hyde. "The Role of the Media in Body Image Concerns Among Women: A Meta-
Analysis of Experimental and Correlational Studies." Psychological Bulletin, 134.3 (2008): 460-476.
Tiggemann, Marika, and Amy Slater. "NetTweens: The Internet and Body Image Concerns in Preteenage Girls." The Journal of Early
Adolescence, 34.5 (2014): 606-620.
Spurr, Shelley, Lois Berry, and Keith Walker. "Exploring Adolescent Views of Body Image: The Influence of Media." Issues in
Comprehensive Pediatric Nursing, 36.1-2 (2013): 17-36.
Scott, Julie-Ann, and Nicole Cloud. "Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty." Advertising &
Society Review, 9.4 (2008): .
Sullivan, Margaret, and Katherine Sender. "Epidemics of Will, Failures of Self-esteem: Responding to Fat Bodies in the Biggest Loser and
What Not to Wear." Continuum, 22.4 (2008): 573-584.
Daum, Meghan. “Those Unnerving Ads Using ‘Real’ Women.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J.
Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 618-621. Print.
Bishop, John Douglas. "Is Self-Identity Image Advertising Ethical?." Business Ethics Quarterly, 10.2 (2000): 371-398.
Mary Abigail Moreno
English 105.08
Professor Gill-Mayberry
24 February 2015
“The best writing is re-writing”: 3rd Draft, 1 Tutorial, 0 Teacher Conference
Images, Media, and Privacy Research Position Paper
Pre-writing: Steps in the Writing Process
Step 1: Who is my audience?
My audience includes individuals, especially women, who are affected by the conformity suggested by images portrayed in the media. Those who are not affected by the stereotype image created by the media can be part of the audience as well but this paper will not be able to demonstrate its persuasive purposes and simply reinforce existing viewpoints.
Step 2: What is my purpose?
My purpose is to persuade individuals, particularly women, to acknowledge the misconception, related to the ideal body image, created by the media through the underrepresentation of large women.
Step 3: What is my premise?
My premise is that positive representation of large women in the media is imperative because it will improve women’s health by addressing the problem on eating disorders, eliminate the stereotype of large women in the media, and invoke self-confidence and satisfaction on large women in society.
Step 4: What is my chosen quotation?
My chosen quotation is “The women of the media are not only overwhelmingly small but also smiling, self-satisfied, exciting, dynamic, romantically involved, and generally having a splendid time. This is sheer marketing fantasy – and yet, as a society, we buy it, we eat it up, we swallow it whole and ask for more” (Goodman 606).
Mary Abigail Moreno
English 105.08
Professor Gill-Mayberry
24 February 2015
“The best writing is re-writing”: 2nd Draft, 1 Tutorial, 0 Teacher Conference
12 Scholarly Sources on Images, Media, and Privacy: Critical Reading Journals
PRO:
Becker, Anne E. "Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity During Rapid Social Change.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 592-600. Print.
Anne Becker, writer of the article “Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity During Rapid Social Change,” claims the impact of media is causing eating disorders on Fijian women. The writer provides relevant evidences to support her claims, which includes examples demonstrating the response of Fijian girls on media, which affected their perspectives on ideal appearances. The writer argues the role of media in invoking the idea regarding the importance of having a thin body shape in attaining career success and improved social position for Fijian women. As Becker stated, “television has certainly imported more than just images associating appearances with material success; it has arguably enhanced reflexivity about the possibility of reshaping one’s body and life trajectory and popularized the notion of competitive social positing” (594-95). Becker utilized an objective tone and formal language in presenting her claims, to establish a stronger argument and better connection with the audience. Moreover, the writer is reasonable in her argument because she provides adequate evidences to support her claims. The argument is logical because the writer presents her claims and supported them with evidences, which demonstrates deductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that the media causes eating disorders on Fijian girls because television encourages them to reshape their bodies to have better opportunities and social status.
PRO:
Goodman, Ellen. "The Culture of Thin Bites Fiji." Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 589-91. Print.
Ellen Goodman, writer of the article “The Culture of Think Bites Fiji,” claims media as a catalyst for the inferior representation of large women in society. The writer provides adequate evidences to support her claim, which includes statistics and related research studies. She explains how Fijian girls with large frames viewed themselves beautiful and how the media changed this perspective. As Goodman states, “In just 38 months, and with only one channel, a television-free culture that defined a fat person as robust has become a television culture that sees robust as, well, repulsive” (589). The writer argues media as a strong influential factor on the way women perceive their appearances, particularly their body shapes. Goodman utilized a direct tone and casual language in presenting her claims, to establish a better connection with her audience. Moreover, the writer is reasonable in her argument because she provides relevant and adequate evidences to support her claims. The argument is logical because the writer presents evidence before stating her claims, which demonstrates inductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that media changes the perspectives of women regarding their appearances because it creates an inferior view on women with large frames.
PRO:
Goodman, W. Charisse. "One Picture is Worth a Thousand Diets.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 605-11. Print.
W. Charisse Goodman, writer of the article “One Picture is Worth a Thousand Diets,” claims media creates a negative stereotype on large women. As Goodman stated, “The women of the media are not only overwhelmingly small but also smiling, self-satisfied, exciting, dynamic, romantically involved, and generally having a splendid time. This is sheer marketing fantasy – and yet, as a society, we buy it, we eat it up, we swallow it as a whole and ask for more” (606). The writer provides accurate evidences to support her claims, which includes movies, television series, and newspaper articles demonstrating the prejudice of society on large women. She explains how fat women are denied of movie roles, such as Kathy Bates, and portrayed negatively on newspapers, such as on a diet advertisement stating, “We’ll help you turn on more than your metabolism” (609). The writer argues media is a catalyst for the prejudice received by large women in society. Goodman utilized an informative tone and formal language in presenting her claims, to establish a stronger argument and better connection with the audience. Moreover, the writer is reasonable in her argument because she stated her claims and supported them with evidences, which demonstrates deductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that the media creates a negative stereotype on large women as evidenced by various examples provided throughout the article.
PRO:
Stern, Jane. "Big.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 601-04. Print.
Jane Stern, writer of the article “Big,” claims large women should not be inferiorly treated. The writer provides relevant evidences, which includes examples demonstrating the prejudices received by fat women and experiences of Judith Moore, author of the book Fat Girl: A True Story. She explains how Judith Moore “carves out a rather good life for herself” (604), despite her large body shape, and encourages women with large frames to stand against their oppressors by convincing them that they deserve better. Stern utilized a descriptive tone and casual language in presenting her claims, to establish a better connection with her audience. She also appealed to her audience by utilizing Ethos. As stated in her article, “Anyone who grew up fat (and please include your reviewer in this group) will find himself in the chapters that follows” (604). Moreover, the writer is reasonable in her argument because she provides adequate evidences to support her claims. The argument is logical because the writer presents evidences before stating her claims, which demonstrates inductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that large women receiving prejudices from society should learn to stand up for themselves because all women, regardless of body shape or weight, should be treated equally.
PRO:
Walker, Rob. “Social Lubricant: How a Marketing Campaign Became the Catalyst for a Societal Debate.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 614-17. Print.
Rob Walker, writer of the article “Social Lubricant: How a Marketing Campaign Became the Catalyst for a Societal Debate,” claims media as a vital factor in driving public opinion. The writer provides relevant evidences to support his claims, which includes examples and research studies demonstrating the connection between the media and public opinion. As Walker states in his article, “Moreover, as the entertainment side of the media fragments, marketing becomes the one form of communication that permeates everywhere – and is just as effective whether you’ve actually seen the campaign or you simply have an opinion about it based on what you’ve heard” (615). He explains how Dove’s marketing campaign on its Intensive Firming Lotion depicted large women on its advertisements. The writer argues how the media, such as Dove’s campaign, created an impact on the society’s perspective towards large women. Walker used an objective tone and formal language in presenting his claims, to establish a better connection with his audience. Moreover, the writer is reasonable in his argument because he provides evidences to support his claims. The argument is logical because the writer presents his evidence before stating his claims, which demonstrates inductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that media plays a significant role in driving public opinion as evidenced by the examples stated.
PRO:
Grabe, Shelly, L. Monique Ward, and Janet Shibley Hyde. "The Role of the Media in Body Image Concerns Among Women: A Meta-Analysis of Experimental and Correlational Studies." Psychological Bulletin, 134.3 (2008): 460-476.
The writers of the article, “The Role of the Media in Body Image Concerns Among Women: A Meta-Analysis of Experimental and Correlational Studies,” claims the impact of media in physical concerns on women. The writers provide accurate and adequate evidences to support their claims, which includes statistical data and research studies demonstrating how media creates body dissatisfactions on women. They explain how people, who were exposed to the thin-ideal image portrayed on magazines, television, and advertisements, yielded increased body dissatisfaction. The writers argue that the media’s consistent portrayal of thin-image individuals leads women to create a perception of this image as ideal and central to attractiveness. They utilized an objective tone and formal language in presenting their claims, to establish Ethos, construct a stronger argument, and create a better connection with the audience. Moreover, the writers are reasonable in their argument because they provide sufficient evidences to support their claims. The argument is logical because the writers present evidences before stating their claims, which demonstrates inductive reasoning. Furthermore, the writers did not commit any fallacy. Overall, the article convinced me that exposure to media causes body dissatisfaction on women, as evidenced by the statistical data provided, because it creates a stereotypical image of an ideal appearance.
PRO:
Tiggemann, Marika, and Amy Slater. "NetTweens: The Internet and Body Image Concerns in Preteenage Girls." The Journal of Early Adolescence, 34.5 (2014): 606-620.
Marika Tiggemann and Amy Slater, writers of the article “NeyTweens: The Internet and Body Image Concerns in Preteenage Girls,” claims the impact of media, specifically the Internet, in body concerns of pre-teenage girls. The writer provides accurate evidences to support their claims, which includes statistical facts demonstrating the effect of Internet exposure in creating body image concerns on pre-teenage girls. They explain how most of their respondents (97.5%) were exposed to the Internet and had lowered body satisfaction and increased diet. The writer argues that the consistent depiction of the thin-woman image on the media affects the body perspectives of women, particularly those on their pre-teenage years. Tiggemann and Slater utilized objective tone and formal language in presenting their claims, to establish a stronger argument and better connection with the audience. Moreover, the writers are reasonable in their argument because they provide sufficient evidences to support their claims. The argument is logical because the writers state their claim and support it with evidences, which demonstrates deductive reasoning. Furthermore, the writer did not commit any fallacy. Overall, the article convinced me that exposure on media, such as the Internet, contributes to the stereotype on the thin-ideal-woman perspective and changes the perspectives of women on their bodies.
PRO:
Spurr, Shelley, Lois Berry, and Keith Walker. "Exploring Adolescent Views of Body Image: The Influence of Media." Issues in Comprehensive Pediatric Nursing, 36.1-2 (2013): 17-36.
The writers of the article, “Exploring Adolescent Views of Body Image: the Influence of Media,” claims the negative impact of media on adolescent body image. The writers provide accurate and adequate evidences to support their claims, which includes statistical facts and interviews demonstrating the effect of media on their body image perspective. They explain how most of the students yielded a negative response of media on their body image view. As one of the respondents stated, “Every time that I personally, like, watch T.V. or look at magazines or whatever, it makes me feel very bad about myself. So there have been lots of times when I’d, like, stop eating, not completely, but a lot less and I’d just try a bunch of different diets and work out lots”(26-27). The writer argues that the media creates a negative impact on adolescent students’ vie won their body image by pressuring them to conform to the Western views of physical appearance. They utilized an objective tone and formal language in presenting their claims, to establish a better connection with their audience. Moreover, the writers are reasonable in their argument because they provide sufficient evidences to support their claims. The argument is also logical because the writers present their claims and supported them with evidences, which demonstrates deductive reasoning. Furthermore, the writers did not commit any fallacy. Overall, the article convinced me that media creates a Western stereotype body image, especially on women, which affects their perspective on their bodies.
PRO:
Scott, Julie-Ann, and Nicole Cloud. "Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty." Advertising & Society Review, 9.4 (2008): .
Julie-Ann Scott and Nicole Cloud, writers of the article “Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty,” claims the impact of media to the beauty standards of women. The writers provide adequate evidences to support their claims, which include examples and interviews demonstrating the effect of media on women’s perspectives. They explain how women are exposed to the media stereotype of a thin-ideal woman, which most of the female population conforms to even though they are aware that it is not the reality. As stated in the article, “though women are influenced every day by glamour images proliferated by the beauty culture market, they continue to invest in these ideal images, knowing full well that the ‘look’ that they purchase is manufactured” (1). Scott and Cloud utilized an informative tone and formal language in presenting their claims, to establish a stronger argument and better connection with the audience. Moreover, the writers are reasonable in their argument because they provide sufficient evidences to support their claims. The argument is logical because the writers present evidences before stating their claims, which demonstrates inductive reasoning. Furthermore, the writers did not commit any fallacy. Overall, the article convinced me that media advertisements, which portray the ideal thin-tall woman stereotype, affects women’s perspectives of their body and affects their standards for what is considered beautiful and attractive.
CON:
Sullivan, Margaret, and Katherine Sender. "Epidemics of Will, Failures of Self-esteem: Responding to Fat Bodies in the Biggest Loser and What Not to Wear." Continuum, 22.4 (2008): 573-584.
Margaret Sullivan and Katherine Sender, writers of the article “Epidemics of Will, Failures of Self-Esteem: Responding to Fat Bodies in the Biggest Loser and What Not to Wear,” claims the negative response of the audience on media portrayals of large women. The writers provide relevant evidences to support their claims, which include interviews and examples demonstrating the response of viewers on large women in the media. They explain how the public yielded a negative response on television shows, such as The Biggest Loser and What Not to Wear, by portraying obese people as a subject of low self-esteem and inferiority. As the writers stated, “Audiences read the crisis of the obese body in The Biggest Loser and What Not to Wear within two primary frames: in The Biggest Loser being fat is both proof of and produces laziness, a lack of willpower; in What Not to Wear the badly dressed fat body is both the cause and the effect of a failure of self-esteem.”(580). The writers argue that audience reaction to the depiction of the overweight on both shows was largely negative and that viewers condemned the humiliating treatment of the obese. Sullivan and Sender utilize an impartial tone and formal language in presenting their claims, to establish a better connection with the audience. Moreover, the writers are reasonable in their argument because they provide adequate evidences to support their claims. The argument is logical because the writers presents their claims and supports them with evidences, which demonstrates deductive reasoning. Furthermore, the writers did not commit any fallacy. Overall, the article convinced me that the public yield a negative response on television shows, such as The Biggest Loser and What Not to Wear, because it portrays obese individuals as a subject of laziness and low self-esteem.
CON:
Daum, Meghan. “Those Unnerving Ads Using ‘Real’ Women.” Everything's an Argument: With Readings. Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Boston: Bedford/St. Martin's, 2007. 618-21. Print.
Meghan Daum, writer of the article “Those Unnerving Ads Using ‘Real’ Women,” claims the connection between privacy and media advertisements portraying large women models. The writer provides relevant evidences to support her claim, which includes examples and analogies. She explains how the advertisements portraying large women are comparable to an individual’s bedroom being displayed in public. The writer argues that the portrayal of large women in the product advertisements created a negative impression on the public, specifically the female gender, by suggesting privacy invasion. Daum utilized a humorous tone and casual language in presenting her claims, to establish a better connection with the audience. Moreover, the writer is reasonable in her argument because she provides evidences to support her claims. The argument is logical because the writer presents her claims and supported them with evidences, which demonstrates deductive reasoning. However, one fallacy committed by the writer in the article is hasty generalization, which is asserting an opinion based on too little evidence. Throughout the article, Daum only provided an analogy to support her claim of privacy invasion caused by the media advertisement portraying large women models. Overall, the article did not convince me media advertisements, such as those from Dove’s Real Women Campaign, invades the privacy of the audience but rather invoke self-confidence on women, destroy a stereotype, and eliminate the prejudice of the society towards large women.
CON:
Bishop, John Douglas. "Is Self-Identity Image Advertising Ethical?." Business Ethics Quarterly, 10.2 (2000): 371-398.
John Douglas Bishop, writer of the article “Is Self-Identity Image Advertising Ethical?” claims media does not control people’s perspective. The writer provides relevant evidences to support his claim, which includes examples demonstrating the connection between media and stereotypes. He explains how Chanel and Calvin Klein ads portray models and images yet does not intend to create a stereotype nor influence the public’s view on their own identity. The writer argues that image ads are not false or misleading, and that whether or not they advocate false values is a matter of subjective reflection. Bishop utilized an objective tone and formal language in presenting his claims, to create a stronger argument and establish better connection with the audience. Moreover, the writer is reasonable in his argument because he provides evidences to support his claims. The argument is logical because the writer presents evidences before stating his claims, which demonstrates inductive reasoning. However, a fallacy committed by the writer in the article is hasty generalization, which is asserting an opinion based on little evidence. Overall, the article did not convince me that the media is not responsible for creating an image stereotype because, even though people have the choice of considering an image as appealing, exposure to a specific image, such as the thin ideal woman model, creates a stereotype and suggests conformity towards the public.